samer/thoughts

In ITMS, both experiences are great: I can go there, find what I want and get it. Or I can go there, place things in the shopping cart and then remove what I don't want.

The problem is the difference between shopping online, shopping in an application and shopping in a store. Stores are only open at certain times, and are in physical places. You go in and browse when you have the time and the inclination to go to the physical space.

Online shopping is more of a "if I'm looking for something, then I'll shop online" sort of experience. You don't go to Amazon because you want to walk around looking at the new books. You go to Amazon because you want to buy a book and are not sure what's new.

But when you launch iTunes to play some music, clicking on the music store logo is just too easy. You can just go to browse. No need to launch another application or type in a URL or anything.

And there's my problem: If I see five albums and twenty songs I want, I can click "buy now" and spend about $70 (plus tax -- why the fuck don't they show you the tax amount anyway?). Or I can drop everything into the shopping cart and when I'm ready to check out, I can delete three of the albums and ten of the songs to leave me at a more reasonable $30 (plus tax).

What I'd like is the option to put those three albums and ten songs in an ordered list so that I can remember to buy them later. I don't know about you, but my memory is not so good. I won't remember the name of some obscure song I listened to a preview of two days ago.